Palm Angels
Miami Design District
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An Italian take on American culture and subcultures
An art director trained in fashion communication and a photographer, Milan-born Francesco Ragazzi started Palm Angels in 2011 as a photographic documentation of LA's skater culture.
The endeavor evolved into a book, published by Rizzoli in 2014, and subsequently into clothing in 2015. Palm Angels stems from an Italian take on American culture and subcultures. It merges an appreciation for sartorial codes and a joy for fabric with a proclivity for using clothing as identity tropes and cultural signifiers.
Palm Angels is essentially a vision, with a real human being behind it. Is an italian luxury streetwear fashion house founded by designer and photographer Francesco Ragazzi.
The Palm Angels location is their first store in Miami, located at 173 NE 40th St.
The design recreates the atmosphere of a swimming pool, through materials, graphic interventions and evocative messages. The pool theme expands to the shop-windows fixtures, characterized by round corners and mosaic cladding. A special counter, covered in ceramic tiles, displays a “No Diving” warning. While displays are designed to highlight the products 'artworks' qualities, the spatial container is devised to be re-programmable and flexible: furniture and displays are mobile and can be rearranged to accommodate exhibitions, live performances, talks and events.
The new store design has been developed by the Milan based creative agency April, in tight collaboration with Palm Angels founder and creative director, Francesco Ragazzi.
The endeavor evolved into a book, published by Rizzoli in 2014, and subsequently into clothing in 2015. Palm Angels stems from an Italian take on American culture and subcultures. It merges an appreciation for sartorial codes and a joy for fabric with a proclivity for using clothing as identity tropes and cultural signifiers.
Palm Angels is essentially a vision, with a real human being behind it. Is an italian luxury streetwear fashion house founded by designer and photographer Francesco Ragazzi.
The Palm Angels location is their first store in Miami, located at 173 NE 40th St.
The design recreates the atmosphere of a swimming pool, through materials, graphic interventions and evocative messages. The pool theme expands to the shop-windows fixtures, characterized by round corners and mosaic cladding. A special counter, covered in ceramic tiles, displays a “No Diving” warning. While displays are designed to highlight the products 'artworks' qualities, the spatial container is devised to be re-programmable and flexible: furniture and displays are mobile and can be rearranged to accommodate exhibitions, live performances, talks and events.
The new store design has been developed by the Milan based creative agency April, in tight collaboration with Palm Angels founder and creative director, Francesco Ragazzi.
